Same Page Selling

Course and Masterclass  Content

The Same Page Selling (free) Introductory course and the (paid) Masterclass have similar content. The Masterclass goes into greater depth and includes live coaching, facilitated practice, forum and additional  support


Engage with Prospects to grow trust and credibility from the get-go.

And how not to lose it like other Sellers do, buy having value conversations that Prospects enjoy (vs. needs interrogations)

How to listen to really understand and the simple technique to be of value to Prospects in every interaction.


Quickly create collaborative partnerships with Prospects.

Discover what Prospect’s Value (value not need, governs what they buy). And have them wanting to have you collaborate with them.

Ask the right questions, include the tough/searching ones, without causing offense.

Eliminate Prospect Objections (they’re a sign of poor technique).


Stand out from competitors as a person of value from very first contact.

The Psychology of Interaction. Create immediate impact that has you standing out from your competitors.

Start meetings, phone calls and emails that immediately grab Prospect attention. Differentiate, even if your products and services are commodities.

Be of Value

Be of compelling value to Prospects.
How value not need dictates what Prospects buy.
Discover how each Buyer perceives value (we’re all different) and how to become the source of that value.
Be differentiated even when your products/services are commodities.
Transition conversations from Price to Value and quantify value even when it seems intangible.
And never lose on price.

Create Solutions

Collaborate with Prospects to co-invent solutions that they then buy with little or no negotiation.

Avoid Prospect pressure to propose (quote) an offering until you’re ready.
Only do product demonstrations that win sales.
Create offers that you know Prospects will accept without negotiation and without high-pressure closes.

Follow the Steps

The 6-steps that set Sales Naturals apart from ‘typical’ Sellers and how to develop the Mindset of a Natural

Why traditional sales methods don’t work and ‘natural’ methods do.
The D-E-C-I-D-E sequence to win a sale.
5 Types of questions that keep Prospects talking and opening-up.
What trust is and how you grow it quickly (and how to not lose it).


Bev Carroll, Sales Director, Dialog

I found this course very inspiring. I love meeting people and selling and The Sales Natural program has shown me that it is correct to be authentic, natural and real. I have loved having the traditional way of selling challenged.”

“Discovering what is important and of value to the buyer, changes your conversation and works towards building trust. This program has helped me to achieve sales I may previously have lost by getting me to stay focused on the values and needs of the buyer.”

Greg Manko, Manko Marketing Inc.

The Sales Natural program is absolutely brilliant. Learning how to leverage my natural curiosity and speak with buyers like fellow human beings has been an eye-opener. I’m winning new clients and increasing project values with current clients. My relationships with buyers across the board are now more natural, meaningful, and fun.

“As a marketer, I tend to be more on the creative side, and I appreciate how the course has helped me understand the “Why” behind the “What” of my actions.

“Advancing through the program, I felt I was making real progress, I could immediately apply what I learned and I am now more confident, building trust quickly with buyers, and getting great results!”

Anita Galliford, Chief of BD, ODE Management

The Sales Natural approach isn’t like the traditional sales training I’ve done. And that’s been refreshing! It may seem counter-intuitive to need to ‘learn’ how to be natural, but it makes complete sense. It starts with the intent of understanding what buyers value by listening to understand rather than to reply. It is revolutionary in its simplicity.

Patrick’s focus on reinforcing new habits through practise with colleagues in the course means skills are honed in a safe context, which has helped me achieve better engagement with buyers. It is a unique and results-focused approach that gets to the heart of what sales should be about – being of value to the buyer.

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