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Win at Your Price. Always.

Close sales without the pain, stress and cost* of discounting.

Learn How

*1% Discount, on average, reduces your Operating Profit by 8% (McKinsey & Co)

Competing on Price Sucks

  • You feel pressured and stressed.

  • You feel Buyers don't value you.

  • You lose pricing and personal credibility.

  • You are unsure how to quote to win.

  • You spend so much time haggling over price.

  • Less Sales. Less Profit. Less Personal Income.

  • I understand the pressure you're under...

    I've been in B2B complex sales my entire working life, leading, training and coaching teams that endured the constant pressure to exceed target quarter after quarter.

    I get it.

    Then one day I thought 'why?' Why go through that pain?

    That was my flashbulb moment. I then adapted my approach to one that had Buyers collaborating with us to create and agree our offer, before we offered it.

    As they created it, they accepted it! I then called it Same Page Selling.

    Patrick Boucousis

    Grow Your Influence

    through increased personal credibility and confidence.


    as different and of greater value than your competitors.

    Win more Sales

    more easily, more enjoyably, and without haggling.

    Eliminate Pressure

    and the personal stress and anxiety of losing sales.

    And it Works...

    Adrian Harrison
    Commercial Photographer

    My clients are happier and better understand the value they are getting from me. And I am quoting less and winning more and larger projects. I no longer discount as I once used and to cap it off, my sales are up 40 to 50%.

    Anita Galiford
    Chief of Bus Dev

    This doesn’t fit the traditional mould. It is revolutionary in its simplicity. Learning how to be natural seems counterintuitive. I see my role in a new light and I am achieving a much deeper and more results-focused engagement with buyers.

    Matthew Callow
    Head of Sales

    I was a technical expert thrust  into a Head of Sales position and with Patrick's coaching, I had my sales strategy built in weeks, core sales processes established in a month and was winning 83% of our opportunities inside the year!

    Bev Carroll
    Sales Director

    This program was inspiring. Discovering what is of value to buyers changes your conversation and builds trust. This program has helped me to achieve sales I may previously have lost by getting me to stay focused on what buyers value.

    Pricing Pressure is Buyers telling you they cannot see the value in what you offer.

    Make it obvious with the Same Page Selling Sequence...


    Engage with Buyers authentically as your natural self, not as a 'Seller'. You quickly gain trust and get onto their page to see their world through their eyes...


    Gain insights into what Buyers value (governs what they buy) and collaborate to explore the gap between the value they have and the value they   want (ValueGaps)...          


    Explore with Buyers potential approaches, Sources of Value and required investment to close their Value Gaps and then work with them to co-invent solutions...


    Match your product/service to the solution (first mention of you product/service) and as it matches their solution, they buy it... without negotiating!                             

    You and Your Prospects will Feel the Difference.

      Not On the Same Page

    • Having to cut price to compete.

    • Constant pressure/stress of negotiation.

    • Pressure to quote before you are ready.

    • Having to defend/justify your price.

    • Loss of pricing and personal credibility.

    • Fewer Sales. Less income.

      On The Same Page

    • Close sales at your price.

    • Consensus replaces negotiation.

    • Conversations about value instead of price.

    • Agree offers with Buyers before quoting.

    • Enhance pricing and personal credibility.

    • More Sales, more income, more easily.

    © 2023 The Sales Natural