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 Be what they Value* and they'll be interested in you.

*e.g., security, recognition, reputation, advancement, lifestyle etc.

Join the 10% of Sellers that know how to do that!

How I Doubled My Win Rate.

I learned early on that Buyers (B2B and B2C) buy what they value i.e., want*, not what they need.

If they wouldn't engage with me it was because they didn't see me as a Source of Value to them. 

And so I developed 'Value' Discovery, which engages Buyers and quickly grows trust (unlike needs discovery that bores them!) so they share their personal Perceptions of Value.

I now call the approach Clean Selling, as it is authentic, transparent and totally Buyer-centric. I gained trust in just 1-2 interactions, and value insights my competitors never got.

Now, when you know what each Buyer values, you can position your offer in a way that each of them sees they'll get it. And they buy!

That's how my (and my teams') win rate hit 70% plus. Yours can too. I'll show you how!

Patrick Boucousis

I abide by the Seller Code of Conduct
*What's in it for me (WIIFM)!

Grow Your Influence

through increased trust and personal credibiity.


as different and of greater value than your competitors.

Win more Sales

more easily, more enjoyably, and without haggling.

Eliminate Pressure

and the personal stress and anxiety of losing sales.

And it Works...

Adrian Harrison
Commercial Photographer

My clients are happier and better understand the value they are getting from me. And I am quoting less and winning more and larger projects. I no longer discount as I once used and to cap it off, my sales are up 40 to 50%.

Anita Galiford
Chief of Bus Dev

This doesn’t fit the traditional mould. It is revolutionary in its simplicity. Learning how to be natural seems counterintuitive. I see my role in a new light and I am achieving a much deeper and more results-focused engagement with buyers.

Matthew Callow
Head of Sales

I was a technical expert thrust  into a Head of Sales position and with Patrick's coaching, I had my sales strategy built in weeks, core sales processes established in a month and was winning 83% of our opportunities inside the year!

Bev Carroll
Sales Director

This program was inspiring. Discovering what is of value to buyers changes your conversation and builds trust. This program has helped me to achieve sales I may previously have lost by getting me to stay focused on what buyers value.

Lost sales mean Buyers cannot see the value they want in what you offer.

With the 'Clean Selling' sequence you become their obvious source of value...


with Buyers as your natural non-salesy self, so you quickly gain trust and get onto their page, so they want you to...


to explore their 'Perceptions of Value' and the 'Value Gaps' between what they have and what they want. You then...


their solution by working together to specify what they need to close their Value Gaps, and then you....


because you match your offering to the solution you helped them invent. And as it is their solution they buy it!

You and Your Prospects will Feel the Difference.

    Traditional Selling

  • Difficulty getting to Buyers

  • Pressure/stress of negotiation.

  • Pressure to quote before you are ready.

  • Defend/justifying your price.

  • Loss of pricing and personal credibility.

  • Fewer Sales. Less income.

    Clean Selling

  • Welcomed by Buyers.

  • Consensus replaces negotiation.

  • Conversations about value not price.

  • Agree offers with Buyers before quoting.

  • Enhanced credibility.

  • More Sales, more income, more easily.

© 2024 The Sales Natural