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You are no doubt customer-centric and focused on meeting Buyer needs. In which case, you will have learned that often that is not enough to win.
At best, it gets you on a shortlist...along with all the others that meet their needs.
How can you be sure of winning then?
Well, that is where value comes in.
If need is why they buy, then value is what they buy.
Here's the thing. For you to win, Buyers must be certain they will get more value from you than anyone else.
Try this quick (5-10 mins.) Value- Focused Selling Assessment to see how you measure up.